Phase 1: Conception
This phase will stimulate you to think right. Conception is a medical word. When millions of sperms flow towards an ovum, only a few thousand actually plan to fertilise it. Few hundred could execute the plan and find a right place on the ovum. Finally, only one successfully fertilises the ovum to create a HUMAN. When we start a business, a similar situation arises where we have to win against millions. When we think ‘business’, our optimism and over-confidence might get us onto an island where we are not happy. Realistic thinking, aligned with superb product knowledge and blended with meticulous financial analysis, could be used for developing a successful business plan.