Indians are everywhere now showing their capabilities. Foreign investments are ample in Indian market in all sectors like banking, food industry and healthcare sectors. The Indian customer now is exposed to the excellent customer focused services. Healthcare industry especially small and big hospitals are facing a big challenge to enable these customer focused services. The patient handling us still following crude rules of 1970s where doctor is feeling like GOD and thinks patient should treat him that way. The problem is patient is getting superior services in other industries and expect similar services in hospitals. Unfortunately the hospital industry is lagging behind as far as customer delight is concerned. The human resources are not adequately trained to handle these new etiquettes suddenly jumped on their shoulders. Receptionists, Nurses, Doctors, Accountants, and Housekeeping staff is not been trained the way they are expected to perform now. This gap is very much visible by vigilant patients and the incidences of dissatisfaction are increasing day by day.
The solution to this problem is regulatory monitoring by federal committees, uplifting the awareness of existing human resources and ensuring the revision in the approach to train the new healthcare professionals.